Google want to offer a great experience for anyone who uses their search engine, so your whole website needs to work well. Here’s a quick check list for best practice:
- At least 30 pages of interesting content.
- Clear, intuitive navigation.
- Clear descriptive titles and subtitles.
- Easy to scan.
- At least 300 words per page.
- Up to date, proof read, consistent & tidy.
- In text links to & from each page.
- All links working (none broken).
- Sitemaps (HTML for humans XML for Google).
- Back links (links from other websites, including social media).
- Have a useful 404 error page (Link not found).
- One or more image per page.
- Images load quickly.
- Images properly optimised with descriptive alt tags.
- Make a note of useful or interesting websites – what made you stay and read?
- Duplicate content.
- Content that’s not relevant to the page or the rest of the website.
- Keyword stuffing (adding in too many/ not relevant, search terms).
- Low quality pages with a lack of real content.
- Generic links (‘Click Here’) and titles (‘Profile’/ ‘What we do’).
- Images with no alt tag – Google cannot ‘see’ photos and relies on the nearest text.
- Make a note of anything that has annoyed you on other websites – what made you click away?