Subheadings – Style guide

Subheadings: Suggested guidelines

It’s important that subheadings are consistent so that the website is easy on the eye (and brain!).


Subheadings must describe the contents of the section below

Use specific descriptive words to accurately describe the content of the paragraph or section beneath – not general words that could be about anything .

A subheading like Important! is pretty much useless, because it tells you nothing at all about the content of the paragraph – I might not agree that it is worth taking my time to read it.

  • Do’s
    • Subheadings should be left aligned.
    • Heading size 4 works well in WordPress Canvas theme (Instructions below).
    • Capitalise the first letter and proper names or titles.
    • Leave a space under the subheading.
    • See below for suggestions for secondary subheadings.
  • Don’ts
    • Do not add a full stop at the end.
    • Do not underline or ————————– centre.
    • Don’t use all CAPITALS or red – it shouts!
    • Don’t use bold instead of Heading 4 – it looks similar but the H4 code helps Google understand what the page is about.

*How to create a subheading

  • Highlight the subheading text.
  • Click the drop down menu in the tool bar where it says ‘Paragraph‘.
  • Scroll down and click ‘Heading 4‘.

Secondary subheadings
If you need to sub-divide a section with another subheading; use a subsubheading.

  • Click ‘Increase Indent’ icon to further indent the sub-section.
  • Make the secondary subheading ‘bold‘ and with your cursor at the end hit ‘enter‘ whilst holding down ‘shift‘.
  • This enables your text to appear below without space.

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