Tag Archives | keywords

SEO – It’s not just about keywords…

Google want to offer a great experience for anyone who uses their search engine, so your whole website needs to work well. Here’s a quick check list for best practice: Aim for: At least 30 pages of interesting content. Clear, intuitive navigation. Clear descriptive titles and subtitles. Easy to scan. At least 300 words per page. […]

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WordPress SEO plug-in screen shot

Using the WordPress SEO plug-in

To help you with your Search Engine Optimisation, you can use a WordPress SEO plug-in by Yoast, with an easy to understand traffic light system. Write your content first – with human visitors in mind! Use the SEO plug-in ONLY as a guide – if there is a reason to ignore it, then do so. […]

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SEO keywords infographic

What are SEO Keywords? Infographic

Keywords are the words that people type in to search for information, using a search engine website – such as Google. If the word is not on the page – Google cannot find it… There are 3 main types of key-words or key-phrases – also known as search terms: Specific keywords: Brainstorm a list including […]

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Before you start making SEO changes

SEO (Search Engine Optimisation) can be quite time consuming and there are never any guarantees – but it can also make the difference between being found by Google and the other search engines, and being invisible. SEO sometimes has had a bad press – being seen as a way of ‘tricking’ people or gaming the […]

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naming-images-wordpress

Naming images

There are several places to add image names: File name Alt tag/Alternative text Image Title Captions and text Describe your images clearly in all related text for 2 very good reasons: Anyone who cannot see the image (either because they are visually impaired and use a screen reader – or because of some limitation with […]

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How to optimise images for your website

Why do I need to edit my images? Digital photographs from your camera are far too large for the web. If you upload them just as they are, they may make your website load very slowly and you might lose visitors and Google ranking. How to optimise images using Irfanview: Free, easy to use photo editing. Physical size: […]

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page-titles-headings-wordpress

Page titles and headings – style guide

Suggested style guide for page titles: Best practice for WordPress post or page titles or headings – best for Google and easiest to read or scan for people. For the main title or heading – type into the box at the top of the page, where it says ‘Enter title here‘: For SEO – to […]

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How to add a new Page or Post

Decide whether you want to add a Page or a Post. How to add a new Page or Post: From any page click ‘+ New’ then ‘Page’ or ‘Post’ (in the top tool bar). or from ‘Edit Page‘ (it doesn’t matter which page) or from ‘Edit Post‘ (it doesn’t matter which post) Click ‘Add New‘ […]

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