Tag Archives | titles

Subheadings – Style guide

Subheadings: Suggested guidelines It’s important that subheadings are consistent so that the website is easy on the eye (and brain!). Important! Subheadings must describe the contents of the section below Use specific descriptive words to accurately describe the content of the paragraph or section beneath – not general words that could be about anything . […]

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Naming images

There are several places to add image names: File name Alt tag/Alternative text Image Title Captions and text Describe your images clearly in all related text for 2 very good reasons: Anyone who cannot see the image (either because they are visually impaired and use a screen reader – or because of some limitation with […]

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How to optimise images for your website

Why do I need to edit my images? Digital photographs from your camera are far too large for the web. If you upload them just as they are, they may make your website load very slowly and you might lose visitors and Google ranking. How to optimise images using Irfanview: Free, easy to use photo editing. Physical size: […]

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Page titles and headings – style guide

Suggested style guide for page titles: Best practice for WordPress post or page titles or headings – best for Google and easiest to read or scan for people. For the main title or heading – type into the box at the top of the page, where it says ‘Enter title here‘: For SEO – to […]

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How to add a new Page or Post

Decide whether you want to add a Page or a Post. How to add a new Page or Post: From any page click ‘+ New’ then ‘Page’ or ‘Post’ (in the top tool bar). or from ‘Edit Page‘ (it doesn’t matter which page) or from ‘Edit Post‘ (it doesn’t matter which post) Click ‘Add New‘ […]

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Crafting Headings and Subheadings

According to the Web Style Content Guide (1), “On the Web, you live or die by your headings… A good one makes it easier for readers to find your article, and much more likely that they will read what you have written. A  bad heading ensures that few, if any, readers will find your text at all, and […]

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The inverted pyramid approach to writing fits the way people read on the web.

Putting Your Essential Message First

Help web visitors get the point of each of your webpages fast: Load the opening paragraph with the essential message of the page. The web is action-packed, and people are in a hurry. Eye-tracking studies have shown that users pay the most attention to the content they see first—which would be our opening paragraphs. Use the inverted pyramid […]

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Helping Readers Skim and Scan

Most people don’t read through the content we put on our websites. They skim and scan the pages, “taking in headings, the beginnings of paragraphs, and first words of sentences.” (1)  They’re looking for something that strikes their attention or matches the question or need they have.  If they find it, they dig in and read […]

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