Help web visitors get the point of each of your webpages fast: Load the opening paragraph with the essential message of the page. The web is action-packed, and people are in a hurry. Eye-tracking studies have shown that users pay the most attention to the content they see first—which would be our opening paragraphs. Use the inverted pyramid […]
Most people don’t read through the content we put on our websites. They skim and scan the pages, “taking in headings, the beginnings of paragraphs, and first words of sentences.” (1) They’re looking for something that strikes their attention or matches the question or need they have. If they find it, they dig in and read […]
Understanding how people read on the web and search for information can directly influence how we design our webpages and websites. One of the most influential researchers into web reading behavior has been Jakob Nielsen, who sums up his findings like this: How users read on the web: They don’t. (1) The truth is, people are going […]
This excellent information on Writing for the Web is sourced from nichcy.org – National Dissemination Center for Children with Disabilities. Nichcy’s website is being phased out in Sept 2014 and Nichcy is encouraging reuse of its material Is your website one of your project’s most valuable ways of disseminating information? If so, this page will give you 6 tips for writing […]
What is the purpose of your website? It’s good practice to get clear about why you want a website before beginning the process of building one – and to review the reasons for having a website from time to time – as these are very likely to change over time. Here are some common uses […]
