How will your website get found?

You may have a beautiful new website, offering fantastic products and great service – but there are now nearly two billion websites and – as most people leave within 10 seconds* if the website is slow or doesn’t instantly show what they are looking for – many of them get very few visitors.

So how are you going to get your website known about?

Here are some ways to help your website get found:

  • Email signature:
    • Automatically add a link to the bottom of each email you send – called a signature.
      To create a signature, go to Settings or Options when signed into your email account – usually found via a small cog icon in the top RH corner.
  • Physical products, paper & printed communications, vehicle sides, business cards etc. – anywhere where your organisation or company name is displayed, can also display your website address.
    • Ensure that your website address is easy to remember and easy to read.
    • The ‘www.’ prefix is no longer necessary – especially for any domain name ending in .com, .org or
  • Pages and posts:
    • Depending on the purpose of your website, aim for at least 30 pages of interesting content. It’s better to have fewer, good quality pages than lots of poor quality pages.
    • Write for the web – Put the most important information first.
    • Ensure there are no typos and keep formats easy on the eye and consistent.
    • What is this page about? Choose a different specific keyword or phrase as the main topic for each page.
    • Add at least 1 photo with the keyword in the file name.
    • Add at least 300 words of text per page. Write as if for a bright 10 year old.
    • Make the page easy to scan. Add headings, sub titles, bullet points and paragraphs.
    • Follow conventions and place links etc. where visitors expect.
    • Add internal and external links.
    • Include a variety of relevant keywords (words and phrases that customers might search for).
  • Images:
    • Google cannot ‘see’ photos – it needs descriptive words in the file-names not numbers.
      E.g. wool-pashmina-scarf.jpg  Not: 20151215_114003.jpg

    • Optimise your photos:
      • Size:  Maximum 900 px wide for landscape format; 700 px high for portrait.
      • File size: Optimise to below 100Kb (30 – 50Kb recommended).
      • File name: Use different descriptive words for each photo.
      • Alt text: Tells Google what the photo is.
      • There is a WordPress plug-in which will automatically use the file name as a title and alt text for new photos.
      • There are WordPress plug-ins which will automatically optimise photos – check to see if this would work on your website.
  • Woo-Commerce Shop Products:
    • Include descriptive words and keywords in each title.
    • Give each product a different title, making good use of keywords.
    • Add as much description (including keywords) as possible.
    • Make life easy for your customer – consider offering more options – shipping overseas, PayPal etc.
  • Social Media:
    • Is a Facebook page essential? Find out if Social Media is right for you.

*Source: Website Setup Internet Stats & Facts (2021)

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