Google Search Essentials: Key best practices: The main things that can help improve how your site appears in Google Search results. Google SEO Starter Guide: This guide walks you through some of the most common and effective SEO improvements you can make on your site. How to improve your local ranking on Google: To maximise […]
Tag Archives | SEO
How will your website get found?
You may have a beautiful new website, offering fantastic products and great service – but there are now nearly two billion websites and – as most people leave within 10 seconds* if the website is slow or doesn’t instantly show what they are looking for – many of them get very few visitors. So how […]
SEO – It’s not just about keywords…
Google want to offer a great experience for anyone who uses their search engine, so your whole website needs to work well. Here’s a quick check list for best practice: Aim for: At least 30 pages of interesting content. Clear, intuitive navigation. Clear descriptive titles and subtitles. Easy to scan. At least 300 words per page. […]
Using the WordPress Yoast SEO plug-in
To help you with your Search Engine Optimisation, you can use a WordPress SEO plug-in by Yoast, with an easy to understand traffic light system.* Write your content first – with human visitors in mind! Use the SEO plug-in ONLY as a guide – if there is a reason to ignore it, then do so. […]
What are SEO Keywords? Infographic
Keywords are the words that people type in to search for information, using a search engine website – such as Google. If the word is not on the page – Google cannot find it… There are 3 main types of key-words or key-phrases – also known as search terms: Specific keywords: Brainstorm a list including […]
Before you start making SEO changes
SEO (Search Engine Optimisation) can be quite time consuming and there are never any guarantees – but it can also make the difference between being found by Google and the other search engines, and being invisible. SEO sometimes has had a bad press – being seen as a way of ‘tricking’ people or gaming the […]
Naming images
There are several places to add image names: File name Alt tag/Alternative text Image Title Captions and text Describe your images clearly in all related text for 2 very good reasons: Anyone who cannot see the image (either because they are visually impaired and use a screen reader – or because of some limitation with […]
Create useful Product Titles with this simple tool
This Ebay Product Title Builder Tool is very useful – not just for Ebay but also for any item you’d like to sell from your website or anywhere on-line. It searches Find the best product titles: Put in 2 or 3 words describing what you want to sell. Click the search icon. The tool generates […]
Page titles and headings – style guide
Suggested style guide for page titles: Best practice for WordPress post or page titles or headings – best for Google and easiest to read or scan for people. For the main title or heading – type into the box at the top of the page, where it says ‘Enter title here‘: For SEO – to […]